Customer Acquisition
Channels, CAC, and experiments — find first customers before scaling spend.
Course videos
Watch the introduction (with learners studying from home), then study chapter by chapter. Midterm and final sessions teach the material with practice questions you must answer to continue — those checkpoints are not graded.
Narration · Professor Ryan · British English
ForgEd · Introduction
Customer Acquisition · Course introduction
How this course is organized, how to study with the textbook and quizzes, and what you will be able to do when you finish.
Watch the intro or continue when you are ready. Chapter 1 stays locked until you continue.
Complete each chapter's 5-question quiz (instant feedback), then pass the 10-question course review, then the 20-question final exam (score at the end) to earn course completion on your profile.
ForgEd courses are for general education and logical foundations. They do not replace professional certification, licensure, or cert-level competence.
Skills you will gain
- Acquisition Channels
- Growth Experiments
Chapters
- 1
Chapter 1: Acquisition Channels
Complete the course intro to unlock
- 2
Chapter 2: CAC and LTV
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- 3
Chapter 3: Growth Experiments
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- 4
Chapter 4: Content Marketing
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- 5
Chapter 5: Paid Acquisition Intro
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- 6
Chapter 6: Referral Programs
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- 7
Chapter 7: Partnerships
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- 8
Chapter 8: Measuring Acquisition
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